Nike RTFKT - Punks Project

The RTFKT Punks Project was an early NFT initiative that connected CryptoPunk holders to custom sneaker NFTs, each generated from the unique attributes of their Punk and redeemable as a physical pair. The project helped define a new model for identity-driven, phygital fashion within the emerging Web3 landscape.

During this period, MGXS was collaborating with RTFKT, contributing to the studio’s exploration of generative design systems and adaptive digital objects. This phase of experimentation informed the broader creative direction that would shape subsequent releases.